Your Source for Objective Essential Oil and Aromatherapy Information
AromaWeb is a frequently referenced informational Web site that supplies extensive content and coverage of essential oil usage and the field of holistic aromatherapy.
Founded in 1997, AromaWeb serves millions of visitors annually. It is widely considered the most well-established, objective, brand-neutral, informational essential oil and holistic aromatherapy Web site presented in the English language.
AromaWeb offers an extensive and growing collection of articles:
Essential Oil, Carrier Oil and Hydrosol Profile Guides and Directories
With over 60 categorized and conveniently cross-listed recipes, AromaWeb is the aromatherapy enthusiast's source for inspiration and tips on creating aromatherapy blends and products at home.
AromaWeb features descriptions and provides the table of contents for numerous books pertaining to essential oils, holistic aromatherapy and natural living.
AromaWeb links to non-commercial informational essential oil and aromatherapy related resources and Web sites.
Global and Regional Aromatherapy and School/Educator Business Directories
A large percentage of AromaWeb's visitors are eager to explore and learn of quality aromatherapy goods and service providers. AromaWeb's Global Aromatherapy Business Directory, Regional Aromatherapy Business Directory and School/Educator Directory puts consumers/students directly in touch with aromatherapy businesses and service professionals.
Brief History of AromaWeb
Shown above are screenshots of AromaWeb's home page designs throughout its lifespan. As AromaWeb has expanded in content throughout the years, it has undergone several unique site redesigns to continually enhance ease of navigation for visitors.
AromaWeb launched in 1997 as an informational aromatherapy Web site. In its infancy, AromaWeb did not accept advertising, and AromaWeb was operated strictly as a labor of love with the future intent of building AromaWeb into an informational site that would be an educational asset to its visitors and a promotional asset to its future advertisers.
AromaWeb experienced rapid growth, and Wendy confirmed that there was demand for comprehensive, objective aromatherapy information on the Web. In 1999, Wendy launched business listing and banner advertising opportunities on AromaWeb.
Nearly two decades later, AromaWeb is honored to have an ongoing relationship with many of its first advertisers.
Although AromaWeb accepts advertising from companies and educators that it deems to be reputable, the information presented on AromaWeb is brand-neutral. AromaWeb's advertisers do not influence the content that appears on AromaWeb. Instead, they graciously support AromaWeb's mission to provide objective, brand-neutral information.
Founder and President of AromaWeb
Cert. Aroma (American College of Healthcare Sciences)
Aromatherapy Beginnings and the Launch of AromaWeb
I first heard the terms aromatherapy and essential oils in the mid 1990s. Back then, I had no clue what an essential oil was. My personal life had been intensely stressful for awhile, and I hoped that this "aromatherapy" thing that I had heard about might be helpful for stress and relaxation.
As I started to learn about, explore and work with essential oils, I was amazed at how they benefited me both emotionally and physically. I was eager to continue to learn all that I could about aromatherapy and essential oil applications and safety.
However, I still remember how confusing it was for me initially to try to learn about essential oils online. There was an abundance of conflicting, inaccurate and misleading information.
I was fortunate to discover helpful and responsible book recommendations, and I'm grateful to have been offered invaluable educational suggestions that greatly helped me at the onset of my journey into realistic, responsible essential oil usage.
Over time, I developed a strong desire to help others and make it easier for them to find objective, brand-neutral information about essential oils online.
Armed with my growing passion and knowledge of holistic aromatherapy and my background in Web development and marketing, I was inspired to create and launch AromaWeb in 1997.
I am so honored and grateful to share that AromaWeb has grown to become a frequently referenced Web site that supplies extensive content and coverage of essential oils and the field of holistic aromatherapy.
AromaWeb initially began as a small site of only 15 pages. It now encompasses over 630 pages of essential oil and aromatherapy content.
One of my largest goals is for AromaWeb to continue to serve as a springboard that helps aromatherapy enthusiasts, students and professionals easily access objective, brand-neutral articles and guides, essential oil/carrier oil/hydrosol profiles, recipes, book reviews, resource links, plus educator and business directories.
Educational and Professional Background
I am proud to be a year 2000 graduate of the ACHS Certificate of Aromatherapy Program (Cert. Aroma). The ACHS Cert. Aroma program meets the Level Two (Professional) requirements of both the National Association of Holistic Aromatherapy (NAHA) and the Alliance of International Aromatherapists (AIA). The American College of Healthcare Sciences (Formerly the Australasian College of Health Sciences) is an accredited and a state licensed institution located in Portland, Oregon, USA.
In 2009, I was honored to be selected as the ACHS 2009 Famous Alumni. Read the ACHS 2009 Famous Alumni Press Release.
Going back in time a little bit, I earned my B.B.A. degree with a concentration in marketing in 1988 from the Stephen M. Ross School of Business at the University of Michigan.
In addition to my background in aromatherapy, I possesses a strong background in advertising, content development, writing, graphic design and Web site development. I have been "online" since 1990 and have 25 years of online marketing experience, 10+ years of online customer service experience, 20+ years Web development experience, and have written hundreds of pages of educational and technical online content and print documentation over the course of my career.
This experience coupled with my aromatherapy and natural skin care knowledge has contributed to the ongoing success and popularity of AromaWeb.
I continue to expand my aromatherapy knowledge through ongoing study. I have attended conferences offered by both AIA and NAHA, and I frequent the webinars and teleseminars that both offer on a monthly basis. As time permits, I also love using social media and other avenues to network with other aromatherapists and professionals within other complementary fields. I love to avidly devour as much information as I can, and I enhance my overall knowledge by exploring other complementary health fields as well as natural skin and hair care.
In addition to my role with AromaWeb, I also serve remotely as the Marketing Manager for Natural Sourcing and its trademarked brand, From Nature With Love. Natural Sourcing is a specialist in certified organic and conventional ingredients for beauty, cosmetic, personal care and aromatherapy applications.
My favorite personal pursuits include handcrafting aromatherapy and natural skin care products, gardening, holistic living, staying active, cooking, enjoying a primarily plant-based diet and playing guitar. I serve as a Deacon at my church, and I'm the proud mother to a beautiful and creative vegetarian/vegan daughter who shares a deep interest in natural living, computer technology, the arts and film.
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Guides & Articles
Essential Oil Profiles • Carrier Oil Profiles • Hydrosol Profiles
Directories • Resources & Links • Shareables • Advertiser Spotlight
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In the Media • Blog • Advertise
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AromaWeb and the AromaWeb logo are registered trademarks of AromaWeb, LLC.
No part of AromaWeb may be duplicated or incorporated
into any other work without express written permission.